Welcome to my portfolio website! I'm arlen, a data analyst with a passion for creating impactful data visualizations, performing in-depth statistical analyses, and uncovering actionable insights through data-driven decision-making. Explore my projects and feel free to reach out with any inquiries or collaboration opportunities!
About Me
Hi, I'm arlen, a data analyst who discovered a passion for analytics while managing my own business. My journey into data visualization began when I sought a solution to understand our sales trends and improve decision-making. I found Tableau, and its powerful visualizations helped me track sales history, identify where and when we were generating the most revenue, and optimize our strategies accordingly.
Since then, I've created numerous visualizations to uncover actionable insights, including:
Analyzing customer demographics to understand target audiences better.
Visualizing marketing campaign performance to pinpoint ROI for various channels.
Creating dashboards to track inventory trends and optimize supply chain efficiency.
Developing year-over-year sales heatmaps to highlight peak periods and drive seasonal strategies.
Data has become my toolkit for solving problems, telling stories, and driving success, and I'm excited to share my journey and expertise with others.
The best four visualization projects to include in your portfolio should showcase a mix of technical skills, creativity, and business relevance. Here are the top four to prioritize: