Customer Retention & Revenue Insights

Explore key metrics that drive sustainable business growth with Tableau-powered data visualizations. By analyzing churn rates and Monthly Recurring Revenue (MRR), businesses can improve retention strategies, forecast revenue, and optimize subscription models.

Tools: Tableau
Visualization: Comparative bar charts, trend analysis, and MRR tracking dashboards.

Why Analyze Churn & MRR?

Understanding customer churn and recurring revenue trends is essential for subscription-based businesses. High churn rates indicate retention issues, while MRR trends help businesses measure financial stability and growth potential. These insights allow companies to refine pricing, improve customer experience, and develop proactive retention strategies.

Key Insights You'll Gain

Customer Retention Trends

Identify churn patterns and improve retention strategies.

Revenue Stability & Growth

Track MRR trends and forecast financial performance.

Plan Performance Insights

Compare active vs. canceled subscriptions across plans.

How to Analyze Customer Retention & Revenue

Segment Your Data

Break down subscription activity and revenue trends across different plans and user groups.

Compare Performance

Identify churn rates and MRR fluctuations to spot growth opportunities and retention risks.

Act on Insights

Adjust retention strategies, pricing models, and customer engagement efforts based on trends.

Interactive Data Visualizations

Leverage data to drive business growth with Tableau-powered insights. These dashboards provide a deep dive into churn analysis and Monthly Recurring Revenue (MRR), helping businesses understand retention patterns and revenue sustainability.

Churn Analysis: Status Comparison Across Plans

Customer retention is key to long-term profitability.

Monthly Recurring Revenue (MRR) Trends

MRR is a critical metric for tracking subscription-based business health.